Following the recent announcement of our first European office in Madrid, we’re pleased to introduce José Alfonso, Country Manager – Spain.
José is an electrical engineer with an MBA in Business Management a postgraduate degree in Data Science, and deep technical expertise across SQL, Python, Anaplan, Power BI, Tableau and more.
During a career spanning more than two decades, he has worked with leading companies in telecommunications, finance, government, and consulting – always with a focus on harnessing data science and automation to improve planning efficiency and drive business impact.
Solving complex problems, and turning data into meaningful insights
What sets José apart is his ability to solve complex problems, turning data into meaningful insights. His experience includes leading a data and analytics team at Elo – one of Brazil’s leading payments technology companies – handling over 20 million daily transactions. Here, by applying machine learning models for forecasting, churn prediction and customer segmentation, he helped the business improve efficiency, target resources better, and support strategic decisions.
At Telefónica – one of the largest telecommunications companies in the world – he delivered an automation framework that saved more than €23 million by eliminating manual processes and enabling faster data-driven decision-making.
At Zooss, José’s approach to technology solution design and implementation is based on first listening to the customer to understand their needs, then mapping business goals and success indicators. By transforming data insights into practical outcomes, José’s analytical ability connects with business results.
Ensuring every project step delivers measurable outcomes
When asked for his advice for organisations starting out with a connected planning implementation project, José’s says: “Start small, but with purpose. Identify a high-impact process to prove value, and then scale, ensuring every project step delivers measurable outcomes.”
”And I always advise involving key areas of the organisation early – success lies both in technology and in cultural adoption. Better business planning and reporting requires collaboration, clarity, and trust.”
Sustainable business planning
José is passionate about sustainability and believes innovations in artificial intelligence, predictive modelling, and automation are vital to achieving it.
“These tools enable scenario simulations, more accurate forecasts, and efficient resource management, helping companies plan with greater responsibility and resilience,” he says.
By combining technology, creativity and a purpose-driven approach, José and the Zooss team empower organisations to align financial and operational performance with social and environmental sustainability goals. We call our framework Sustainable Business Planning and it delivers smarter decisions and lasting positive impact for businesses, people and our planet.
Outside of work, José has a surprising interest: genealogy. He enjoys uncovering family histories through archives and documents – a different way of joining the dots, but one that reflects his curiosity and love of problem-solving.
With José leading our work in Spain, Zooss clients can expect innovation, excellence, and value at every stage of their connected planning journey.
Find out more:
- About Zooss Consulting and our leadership team
- Zooss launches operations in Spain
- Delivering better planning for businesses with Anaplan
- Introducing GAIN – the Global Anaplan Implementation Network
- To discuss how Zooss can support your sustainable business planning goals, contact us.
Better Planning. Better Planet.