Business challenge
Operating in a complex and highly regulated environment, leading global healthcare company Novo Nordisk Brazil needed a more integrated way to plan across demand, supply, and finance.
Fragmented data sources and manual reconciliation made it difficult to establish a single planning baseline or align commercial, supply chain, and financial assumptions across the monthly S&OP cycle and annual budget process.
The business required a planning solution that could strengthen forecast governance, support event-based planning, and improve visibility across sell-out, sell-in, inventory, and net sales — while aligning with global reporting standards.
The Zooss solution
Zooss implemented an end-to-end Anaplan S&OP solution to establish a single, connected planning baseline across demand planning, supply planning, and financial forecasting. The solution was fully integrated into Novo Nordisk Brazil’s monthly S&OP cycle and annual budget process, enabling consistent assumptions and alignment across teams.
At the foundation of the solution was a strong, integrated data model. Automated ingestion and harmonisation of sell-out and sell-in data ensured that commercial, supply, and finance teams were planning from the same trusted source of truth.
To improve demand signal quality, Zooss delivered a historical outlier correction process and implemented the “Plus 10” sell-out forecasting engine. Structured governance workflows supported forecast generation, seasonal adjustments, and cross-functional consensus, providing greater transparency and control throughout the planning cycle.
Event-based planning capabilities were introduced to support product launches, cannibalisation effects, and supply or demand disruptions. This allowed planners to model, track, and respond to changes as they occurred across the S&OP cycle.
On the supply side, Zooss built a sell-in replenishment model that calculates requirements based on pharmacy and channel inventory levels, target days-on-hand, and agreed demand consensus. This provided a structured foundation for replenishment planning and supply alignment.
Finance gained access to an integrated net sales forecasting module, directly connected to demand and supply assumptions. BI-ready reporting enabled market share analysis and competitive benchmarking using sell-out data, while integration with global reporting tools ensured alignment with corporate standards and international reporting requirements.
Services delivered
Zooss Brazil acted as implementation partner across the full delivery lifecycle, including:
- End-to-end Anaplan S&OP solution design and implementation
- Sell-out and sell-in data integration and harmonisation
- Demand forecasting engine and forecast governance workflows
- Event-based planning for launches and disruptions
- Supply planning and sell-in replenishment calculation
- Net sales financial forecasting connected to S&OP assumptions
- BI-ready reporting and global reporting integration
- Support for monthly S&OP cycles and annual budget processes
- User training, ongoing maintenance and continuous improvement
Outcomes
The Anaplan-based S&OP solution established a connected planning foundation across commercial, supply, and finance teams, enabling a single planning baseline for both operational and financial decision-making.
By integrating demand, supply, and financial forecasting within a structured S&OP framework, the solution improved transparency, strengthened cross-functional alignment, and supported consistent assumptions across the business, while enabling visibility aligned to both local and global reporting requirements.
Bruna Kiyota, Business Insights Coordinator at Novo Nordisk, commented: “Anaplan has provided us with a stronger statistical foundation, significantly improving forecast accuracy and agility. Previously, as a BI team, we relied on Excel to project market product curves—a process that required managing multiple disconnected spreadsheets just to reach the analysis and presentation stage. It was time-consuming, and we constantly faced version control and data archiving issues between BI, Supply Chain, and Finance.”
“We’ve saved countless planning hours, minimized human error, and added robustness to our projections. This has streamlined our strategic discussions and enabled true data-driven decision-making. In fact, our Anaplan success case in Brazil is now serving as a benchmark for other global affiliates!”
Bruna Kiyota, Business Insights Coordinator
Novo Nordisk Brazil
“Today, everyone has access to the same real-time data. We’ve saved countless planning hours, minimized human error, and added robustness to our projections. This has streamlined our strategic discussions and enabled true data-driven decision-making. In fact, our Anaplan success case in Brazil is now serving as a benchmark for other global affiliates!”
Delivering connected planning in complex, regulated industries
The Novo Nordisk Brazil program demonstrates Zooss’ capability to deliver connected, scalable planning solutions in complex, regulated healthcare and consumer markets – connecting demand, supply and finance to enable confident decision-making.
This experience closely aligns with Zooss’ work delivering Promotions Management for Retail (PMR) for Wesfarmers Health’s Priceline Pharmacy network, where connected planning is transforming promotional planning and collaboration across a large retail ecosystem.
Find out more
- Transforming promotions planning for WesFarmers Health’s Priceline Pharmacy
- Anaplan Partner delivering better planning for businesses in Australia & New Zealand
- Worldwide reach, local expertise: Global Anaplan Implementation Network
- Connected Planning for retail and consumer goods
Better Planning. Better Planet.